I never hold onto books. This one is different. I don’t even want to loan it out! Life-changing is an understatement. My consciousness has reached a new level of awakening and awareness! I’ve already seen positive changes in my life and I’ve only been studying for a couple months! I plan to read this book once a year and I keep myself motivated by YouTube law of assumption coaches that discuss Neville and his writings. In books 7-10 he sprinkles in nothing-short-of-amazing success stories and there are 63 total. Fabulous and also since I have a Bible background all the scripture references totally clicked and resonated! This is the truthiest truth I’ve ever had the pleasure of stumbling upon! 😀
Avoid distractions.
10. Avoid distractions.
Nothing kills startups like distractions. The worst type are those that pay money: day jobs, consulting, profitable side-projects. The startup may have more long-term potential, but you’ll always interrupt working on it to answer calls from people paying you now. Paradoxically, fundraising is this type of distraction, so try to minimize that too.
11. Don’t get demoralized.
Though the immediate cause of death in a startup tends to be running out of money, the underlying cause is usually lack of focus. Either the company is run by stupid people (which can’t be fixed with advice) or the people are smart but got demoralized. Starting a startup is a huge moral weight. Understand this and make a conscious effort not to be ground down by it, just as you’d be careful to bend at the knees when picking up a heavy box.
12. Don’t give up.
Even if you get demoralized, don’t give up. You can get surprisingly far by just not giving up. This isn’t true in all fields. There are a lot of people who couldn’t become good mathematicians no matter how long they persisted. But startups aren’t like that. Sheer effort is usually enough, so long as you keep morphing your idea.
Make a small number of users really love you
PB made a point in a talk once that I now mention to every startup we fund: that it’s better, initially, to make a small number of users really love you than a large number kind of like you. If I could tell startups only ten sentences, this would be one of them.
Oprah Winfrey Says She Only Has 3 Close Friends
“I don’t have a lot of friends,” Oprah said. “Everybody knows Gayle [King]. There’s Gayle, there’s Maria, there’s Bob [Greene]. And that’s about it, you know? Gayle and Maria, I met around the same time; Gayle and I [have been friends for] 42 years, Maria and I [have also been friends for] 42 years. I never really expanded that circle until recently. You know, I had become friends with a couple of people in my later adult life in the past five years.”
Oprah wrote the foreword to Bob‘s 2008 book The Best Life Diet and said, “Bob Greene was the answer to my prayers. When I first met Bob at that last-ditch-effort spa in Colorado, I thought for sure he was judging and labeling me as I had already judged and labeled myself — fat and out of control. Bob, it turned out, wasn’t judging me at all. He really understood.”